Honda has released an official advertisement for its recently launched SUV, the Elevate. Honda Cars India, the renowned Japanese automaker, introduced the highly anticipated compact SUV to the Indian market.
This move marked Honda’s entry into the mid-size SUV segment, with prices ranging from Rs 10.99 lakhs to Rs 15.99 lakhs. Competing with the Hyundai Creta, the Elevate boasts a striking exterior design and an elegant interior. Despite already experiencing a six-month waiting period for this model, Honda has decided to further promote the car and boost sales by launching a new television commercial (TVC) for the recently introduced SUV.
The fresh TVC for the Honda Elevate can be found on Honda Cars India’s official YouTube channel. The video begins with a man approaching the brand-new Elevate and unlocking it, showcasing the bold LED headlights with distinctive LED DRLs. The video also offers a glimpse of the SUV’s interior, featuring a dual-tone tan and black color scheme, a state-of-the-art 10.25-inch touchscreen infotainment system, and a wireless charger.
Subsequently, the video shows the Elevate driving past towering corporate buildings, followed by a group of individuals chasing the vehicle. The driver is then seen using the car’s paddle shifter to navigate an off-road course before returning to the road, where he is pursued by horseback polo players. Paragliders and a team of women in boats are also depicted chasing the Honda Elevate. The video concludes with the tagline, “You are the Chase,” emphasizing the thrilling experience of being behind the wheel of the Honda Elevate.
In the Indian market, the Honda Elevate, as Honda’s first compact SUV, faces tough competition. Rivals include the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Volkswagen Taigun, Skoda Kushaq, and the MG Astor. It aims to stand out among competitors by offering a spacious boot, greater length, and increased width. The success of these efforts will become evident in the coming months.
Honda is offering the Elevate in four variants: SV, V, VX, and ZX. Reservations for the Elevate opened some time ago, with cars now arriving at dealerships and a six-month waiting period. Color choices for the Elevate include Phoenix Orange, Obsidian Blue, Radiant Red, Platinum White, Golden Brown, Meteoroid Gray, and Lunar Silver. Additionally, dual-tone options are available, combining Phoenix Orange with a Crystal Black roof, Radiant Red with a Crystal Black roof, and Platinum White with a Crystal Black roof.
Regarding the powertrain, the Honda Elevate exclusively features a naturally aspirated 1.5-liter four-cylinder petrol engine, which is also found in the sedan counterpart, the City. This engine can be paired with either a 6-speed manual or a CVT gearbox and produces 121 PS of maximum power and 145 Nm of maximum torque.