Amid rising air pollution concerns, Kaayu Rituals has introduced Lung Aayu, a herbal formulation featuring nine traditional wellness ingredients
New Delhi: Concerns about air pollution have brought respiratory health into sharper focus for people living in India’s cities. As residents pay greater attention to everyday wellness, Ayurvedic brands are also exploring ways to present traditional ingredients in modern self-care products.
Kaayu Rituals has introduced Lung Aayu, a nine-ingredient herbal formulation positioned around respiratory wellness. The product contains Vasaka extract, Amla extract, Haldi, Tulsi, Pushkarmool, Yashtimadhu, Pine bark, Pippali extract and Mullein extract.
The brand said the formulation draws on ingredients associated with traditional wellness practices. It aims to combine Ayurvedic knowledge with a format that fits contemporary routines.
Preeti Choudhary, CEO and founder of Kaayu Rituals, said the company’s approach focuses on preserving the detail and structure associated with traditional Ayurvedic practices.
She said her background in healthcare influenced the way she approaches product development. According to Choudhary, the brand studies and refines its formulations rather than following short-lived wellness trends.
Lung Aayu forms part of the company’s effort to connect traditional formulations with present-day health concerns. Its launch comes amid wider public attention to the effects of poor air quality on everyday life.
However, herbal supplements cannot replace measures that reduce exposure to polluted air or professional medical care. People should monitor local air quality, avoid strenuous outdoor exercise when pollution levels are high and consult a doctor if they experience persistent breathing problems.
The launch reflects the growing overlap between traditional wellness products and modern self-care discussions. It also highlights the need to distinguish traditional ingredient use from scientifically established health benefits.
