Will ‘Bhool Chuk Maaf’ Set a New Trend for OTT Releases?
‘Bhool Chuk Maaf’ skips theaters, will premiere directly on OTT, Here’s why this surprise decision was made!
New Delhi: In an unexpected twist, Maddock Films and Amazon MGM Studios revealed that their highly anticipated movie Bhool Chuk Maaf won’t be hitting the theaters. The movie will instead be available exclusively on Prime Video globally on May 16, 2025.
Why the abrupt change?
The producers issued a poignant but candid statement, announcing the movie was made available in light of recent national events and increasing security issues throughout India.
“In light of recent incidents and nationwide security drills, we’ve decided to release Bhool Chuk Maaf directly on Prime Video. Starting May 16, it will be available globally — only on Prime Video,” the official statement said.
“The film matters, but the Nation Comes First.”
The producers said they were eager to see the movie with cinema audiences, but present conditions led them to prioritize public safety and national interest over a theatrical release.
“We were anticipating the thrill of the big screen, but when it comes to national security, entertainment must take a backseat. The nation’s spirit comes first!”
This strong message soon went viral on social media, with many applauding the move.
What is Bhool Chuk Maaf about?
While little has been disclosed about the plot, the movie is reportedly a light-hearted family comedy with a dash of humor, drama, and emotions — something for everyone to enjoy.
Fans divided, but understanding
While several viewers appreciated the move, some were let down since they looked forward to watching the film on the screen. Nonetheless, the majority felt that safety came first.
A sign of changing times?
The move has also fueled new discussions — is OTT taking center stage over cinema halls? Is a big-ticket film safer and more lucrative in the digital world?
The OTT direct release of Bhool Chuk Maaf may signal a change in the industry. And if the decision pays off, it may encourage more directors to do the same in the years to come.
Also read: 5 Hindi Films That Captured Tagore’s Magic — Which Ones Do You Remember?
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