Viral video sparks outrage; establishment now welcomes all traditional clothing, offers Rakshabandhan discount.
New Delhi, August 11, 2025
A Pitampura restaurant in Delhi has rolled back its dress code after facing nationwide outrage for allegedly denying entry to a couple in traditional Indian clothing. A viral video showed the pair the man in a kurta-salwar and the woman in a T-shirt with pants being refused entry while others in Western outfits were allowed inside. The incident triggered accusations of discrimination and drew intervention from Delhi officials.
In response to the backlash, the restaurant swiftly posted new notices outside, one reading: “All types of Indian attire is allowed in the restaurant (saree, suit, etc.)” Another sign listed general rules on outside food, alcohol, and management rights. Social media reaction was split some praised the change, while others criticized the initial policy. “Better to paste the notice than be shut down,” quipped one user.
Delhi Cabinet Minister Kapil Mishra confirmed that the eatery has dropped any attire restrictions and will offer discounts to customers in Indian wear on Rakshabandhan. Owner Neeraj Aggarwal denied imposing a dress ban, saying the couple was refused entry for lacking a prior reservation.
The controversy has reignited discussions about cultural identity and elitism in India’s hospitality industry, and there have been many calls for more respect for traditional dress in public spaces.
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