More than 20 Sri Lankan tourism companies will meet Kerala travel professionals at a Kozhikode roadshow on October 26 to explore business opportunities
KOZHIKODE, Kerala: More than 20 Sri Lankan travel and tourism companies will participate in a business networking event in Kozhikode on October 26, 2026, as Sri Lanka Tourism seeks to expand partnerships with Kerala’s travel industry.
The Sri Lanka Tourism Promotion Bureau (SLTPB), working with the Sri Lanka Deputy High Commission in Chennai, will host the Travel Trade Roadshow and Networking Evening. The event aims to connect Sri Lankan tourism providers with travel agents, tour operators, corporate buyers and other industry stakeholders.
B2B Meetings to Build Tourism Partnerships
The roadshow will create opportunities for direct business discussions between Sri Lankan tourism companies and Kerala’s travel trade professionals.
Participating businesses will include hotels, resorts, destination management companies, tourist attractions and other tourism service providers. They will present their offerings, exchange market insights and explore opportunities for new commercial partnerships.
The event will also welcome MICE planners, corporate travel buyers, media representatives and tourism influencers from Kozhikode and surrounding areas.
Event to Feature Destination Presentations and Cultural Shows
The programme will include several activities designed to support networking and destination promotion:
- Business-to-business networking sessions
- Destination presentations
- One-to-one buyer-seller meetings
- Media networking
- Sri Lankan cultural performances
- Networking dinner reception
- Lucky draws and giveaways
These activities aim to strengthen professional relationships and give Kerala’s travel industry a closer look at Sri Lanka’s tourism products.
India Remains a Key Market for Sri Lanka
Sri Lanka recorded 2,362,521 international tourist arrivals in 2025, including 531,511 visitors from India. Indian travellers accounted for approximately 22.5% of the annual total, based on the figures provided by the tourism bureau.
By October 22, 2026, the country had welcomed 482,944 Indian visitors, who represented 26.6% of international tourist arrivals.
Sri Lanka Tourism aims to build on India’s contribution by engaging directly with regional travel markets. Kozhikode and the wider Malabar region offer opportunities to develop partnerships with travel businesses serving leisure, family and corporate travellers.
Sri Lanka Showcases Diverse Holiday Experiences
The island nation offers beaches, cultural heritage, wildlife, scenic landscapes, luxury accommodation, wellness retreats and adventure tourism.
These attractions provide travel professionals with options for different customer segments, from families and leisure travellers to luxury holidaymakers and corporate groups.
The tourism bureau hopes that stronger trade connections will help local travel businesses develop more Sri Lanka holiday packages and encourage additional visitors from Kerala.
Kozhikode Roadshow Date, Time and Venue
The Travel Trade Roadshow and Networking Evening will take place on October 26, 2026, from 5 pm onwards at The Raviz Kadavu in Kozhikode, Kerala.
Through the event, Sri Lanka Tourism aims to create new business opportunities, deepen travel trade cooperation and strengthen the island’s position in India’s outbound tourism market.
