Hotels, resorts, airlines and tourism service providers to explore new business opportunities with Gujarat’s travel trade community
New Delhi: In collaboration with the Consulate General of Sri Lanka in Mumbai, the Sri Lanka Tourism Promotion Bureau (SLTPB) will hold an exclusive Travel Trade Roadshow and Networking Evening at Crowne Plaza Ahmedabad on 19 June 2026. The initiative is designed to bring together prominent tourism industry stakeholders from Sri Lanka and Gujarat to encourage business growth and strengthen tourism relationships.
The initiative forms part of Sri Lanka Tourism’s continued efforts to deepen engagement with the Indian travel trade and reinforce its position as one of the most preferred international destinations for Indian travellers. The Ahmedabad roadshow follows Sri Lanka Tourism’s strategic focus on high-potential regional markets and aims to further strengthen industry relationships across Gujarat.
India remains Sri Lanka’s largest source market for tourism and continues to play a vital role in the destination’s growth story. In 2025, Sri Lanka welcomed a record 2.3 million international visitors, with India contributing more than 531,000 arrivals, accounting for nearly 23 per cent of total international tourist arrivals. Building on this momentum, Sri Lanka Tourism is targeting over 3 million international visitor arrivals in 2026.
As one of India’s fastest-growing commercial centres, Ahmedabad has emerged as a significant outbound travel market, driven by rising disposable incomes, increasing international connectivity, and growing demand for leisure holidays, destination weddings, family travel, luxury experiences, wellness retreats, and MICE tourism. Recognising this potential, Sri Lanka Tourism continues to strengthen its engagement with travel professionals and industry stakeholders across Gujarat.
The roadshow will feature participation from a strong delegation of Sri Lankan tourism partners, including hotels, resorts, destination management companies, attractions, airlines, and tourism service providers. The event will provide Gujarat’s travel trade community with a valuable platform to engage directly with Sri Lankan suppliers, explore new travel products, and develop mutually beneficial business partnerships.
The programme will include Business-to-Business networking sessions, destination presentations, one-to-one buyer-seller meetings, media interactions, Sri Lankan cultural performances, networking opportunities, and an evening reception designed to foster meaningful connections between tourism stakeholders from both destinations.
Commenting on the initiative, Sri Lanka Tourism officials stated, “Gujarat has emerged as one of India’s most promising outbound travel markets, with travellers increasingly seeking short-haul international destinations that offer diverse and enriching experiences. Through this roadshow, we look forward to strengthening our partnerships with the travel trade community, showcasing Sri Lanka’s unique tourism offerings, and creating new opportunities for collaboration and growth.”
Renowned for its pristine beaches, rich cultural heritage, wildlife experiences, scenic landscapes, luxury resorts, wellness retreats, and adventure tourism offerings, Sri Lanka continues to appeal to Indian travellers seeking a diverse range of experiences within easy reach. Strong air connectivity and convenient travel options further reinforce its position as an attractive and accessible international destination.
By bringing together tourism stakeholders from Sri Lanka and Gujarat, the Ahmedabad Roadshow is expected to strengthen bilateral tourism ties, generate new business collaborations, and support continued growth in visitor arrivals from the region.
