Bihar Pavilion brings Vikas & Virasat to life at IITF 2026 with folk art, traditional handicrafts, aroma candles and local entrepreneurs
New Delhi: Bihar is bringing its cultural heritage and entrepreneurial creativity to the forefront at the India International Trade Fair (IITF) 2026. The Bihar Pavilion, located in Hall No. 2 at Bharat Mandapam, showcases the state’s traditional folk art, handicrafts and contemporary products while reflecting the fair’s central theme of ‘Vikas & Virasat’.
Organised by the Department of Industries, Government of Bihar, the pavilion brings together artisans and entrepreneurs from different parts of the state. It provides them with an opportunity to display their work, attract customers and explore business connections across national and international markets.
The exhibition features creative contributions from Krishna Devi, Gagan Gaurav and Kanchan Prakash. Their work represents different aspects of Bihar’s artistic identity, from handmade decorative products and designer candles to traditional Bajjika paintings.
Handmade Creations Reflect Bihar’s Craftsmanship
Krishna Devi, associated with the Tulsi Saung Sahita Group, is showcasing handicrafts that reflect her journey as an entrepreneur. She developed her painting and decorative art skills during her 12-year stay in Chennai.
Following the employment challenges caused by the lockdown, she turned her artistic abilities into a livelihood opportunity. Her association with a Jeevika group began in 2016 and helped her participate in exhibitions such as the Saras Mela.
She works with her husband to create different artworks, with prices ranging from Rs. 35 to Rs. 3.75 lakh. Her products have also reached international buyers, including customers in the United States.
Gagan Gaurav Promotes Modern Candle Designs Through Craftage
Patna-based entrepreneur Gagan Gaurav is presenting designer and aroma candles through his brand Craftage, which he launched around four years ago.
He sees IITF as an opportunity to expand the brand’s reach by connecting with resellers and B2B buyers. His participation in last year’s edition also generated a positive business response.
Craftage products have reached several major Indian cities and overseas markets. At the current fair, visitors can find candles priced between Rs. 25 and Rs. 3,000.
Basairi Chitra Highlights Bihar’s Traditional Folk Art
Kanchan Prakash is highlighting the traditional Bajjika art form at the Bihar Pavilion through live demonstrations. Originally from Muzaffarpur and currently living in Delhi, she works to preserve the cultural traditions of the Bajjikanchal region.
A state award and fellowship recipient from the Bajjika Parishad, she is showcasing ‘Basairi Chitra’, a centuries-old art form closely linked to wedding ceremonies.
The paintings traditionally feature trees, plants, birds, animals and auspicious symbols. Artists use natural colours and traditional materials to create these designs. However, changing lifestyles have raised concerns about the survival of this cultural tradition.
IITF Creates New Opportunities for Traditional Artists
The India International Trade Fair has become an important platform for small entrepreneurs, women artisans and traditional artists to showcase their products and connect with potential buyers.
The Bihar Pavilion demonstrates how cultural preservation and entrepreneurship can complement each other. By presenting traditional art alongside modern designer products, Bihar is giving its artisans and businesses a wider platform while promoting the state’s heritage and economic potential.
