Jharkhand Pavilion at IITF 2026 highlights tribal jewellery, natural products and folk crafts while promoting rural women’s businesses through Palash Mart
New Delhi: Traditional tribal jewellery, handmade herbal products and rural handicrafts are drawing attention at the Jharkhand Pavilion during the 45th India International Trade Fair (IITF) 2026. The exhibition at Bharat Mandapam reflects this year’s theme, ‘Vikas & Virasat’, by highlighting the state’s cultural traditions alongside the growing entrepreneurial role of rural women.
The Jharkhand State Livelihood Promotion Society (JSLPS), under the Rural Development Department, has set up Palash Mart to provide a national platform for products made by self-help groups, local artisans and small entrepreneurs.
Chief Minister Hemant Soren inaugurated the state pavilion and Palash Mart on November 14. During his visit, he interacted with women entrepreneurs and artisans and explored the products displayed at various stalls.
Several senior officials attended the event, including Industry Minister Sanjay Prasad Yadav, Chief Secretary Avinash Kumar, Rural Development Department Secretary Manoj Kumar and Industry Department Secretary Arva Rajkamal.
Tribal Jewellery and Natural Products Feature at Jharkhand Pavilion
The Palash Mart brings together a wide range of natural and herbal products, organic items, handmade goods and traditional handloom collections.
Visitors can also explore metal jewellery inspired by tribal designs, along with natural oils, herbal soaps and beauty products.
These products reflect the state’s traditional knowledge and the skills of rural producers who are using local resources to develop marketable goods.
Meenu Rakshit’s Herbal Products Find a Place at IITF
Meenu Rakshit, an entrepreneur from Turkepur, Bishimpur, Jamshedpur, is showcasing her herbal product range at the exhibition.
Her collection includes around 20 varieties of handmade soaps prepared using coconut and mawa oils. She says the manufacturing process does not involve chemicals and uses flowers and leaves to create natural fragrances.
She also offers body oils, pain-relief oils and creams made with ingredients such as turmeric, aloe vera and kumkum. Neem and tulsi are among the other natural ingredients she uses.
Her stall also features a distinctive lip balm made from honeycomb and beetroot powder.
Having participated in earlier IITF editions, Meenu says customers who bought her products last year have returned to purchase them again.
Palash Brand Supports Rural Women’s Economic Independence
JSLPS works to strengthen rural livelihoods by supporting women-led self-help groups and local entrepreneurs. Its initiatives focus on product development, branding and access to wider markets.
The Palash brand provides a common identity for products made by rural women and helps them reach customers beyond their villages and local markets.
By participating in IITF 2026, these entrepreneurs can showcase their work to a larger audience, connect with potential buyers and explore new business opportunities.
The Jharkhand Pavilion highlights the link between cultural preservation and economic development. It presents traditional crafts, natural products and rural entrepreneurship as important contributors to the state’s growth.
